The aspirations of GenY have undergone a major transformation over the past few years and a fat pay cheque may not necessarily be the sole parameter influencing the youth’s career and decisions. Money will always be important, but this generation is keen on exploring other facets besides work and aren’t hesitant to give up a high paying job for that.
GenY is a cluster of ambition driven young enthusiasts. So what are some of their motivating forces for an ideal workplace in 2012? A compassionate supervisor? Sound company politics? Social media access or personal brand value? Read more and find out.
1. Great corporate culture driven by career growth opportunities, clarity on job profile, equitable pay package, proximity to work, empathetic supervisor etc are some of the top rated necessitates that motivates GenY to stick around longer.
2. Working for a top brand is now perceived as a dynamic that drives one’s social status and personal brand identity. The millenials want to work for socially aware companies that allow them to make a difference and value their ideas.
3. Creating a personal difference at work is what drives GenY strongly today. And pursuits like perfecting their entrepreneurial skills and breaking away from traditional stereotypical jobs allows them to do just that.
4. Individual achievement is what the millennials today pay more heed to owing to their current gadget freek lifestyle. They believe more in self-growth as opposed to propagating teamwork and achieving organizational goals. Although they like working with friends, they still prefer and crave for individual reward and recognition.
5. Social media access during the work day and permission to respond to emails via smart phones over the weekend is very necessary to retain the interest of youngsters today.
6. Today’s youngsters desire to work from their preferred location without restrictions on the number of hours swipped.
7. GenY is in constant look out for work cultures that propagate virtual work flexibilities with equitable pay.
8. GenY leans towards a creative business approach. They tend to challenge straitjacketed norms of thinking. They want to understand the past success stories but simultaneously apply their own fundamentals to meet the current demands.
9. The millennials today prefer a work environment that lets them do things their way. Moreover this generation is tech savvy and leverages the same to bring about innovative approaches in the business.
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